CREW Miami hosted a very informative luncheon event yesterday on Social Media Networking. Adam Japko, of Digital Sherpa, explained the goals of a Social Networking Marketing compaign, the benefits, and the power of a successful Social Networking Campaign. The Goals are to:
- Increase Google Rank meaning, when someone Googles a generic phrase like "Commercial Real Estate lenders in Miami" and you want your web-site to come up on the first page, you would definately be interested in increasing your Google rank.
- Grow WEB traffic meaning you want more people clicking on your web-site, reading your content, and ultimately paying for your products or services.
- Build community and engagement. Ultimately you want to be known as the expert in your field and the community in which would utilize your services.
- Drive leads & refferals. When you are known as the expert in your field leads and referrals will follow.
Peter Zalewski, a principal with the consulting firm Condo Vultures® LLC, contributed with his personal success story of building his brand Condo Vultures solely through his WEB presence.
Both re-iterated that everything that is posted will be there forever on the Web. Think twice before posting anything you might regret. Do you need proof? Go to http://WaybackMachine.org
80 hours a month to keep up with this? Happy tweeting and blogging!
LOUISE BENDIX,LEED-AP | Office Leasing Specialist
ComReal Miami, Inc.|Commercial Real Estate Services
366 Altara Ave., Suite 102 | Coral Gables, FL 33146
T 786-433-2376 | F 888-316-6818 |Join my Network
lbendix@comreal.com |
"ComReal is Commercial Real Estate"
